Sunstein

New FTC Rules for Bloggers

Posted by on Oct 10, 2009 in ARC, blog, FTC, Sunstein | 3 comments

If you’re a blogger, you’ve probably already heard about the new FTC rules regulating Internet posts. These rules take effect on December 1, 2009. If you want to read the full text, go here: http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf The basic idea is to require a blogger to disclose whether they’ve received free products, services, or been paid a fee for what it is they’re blogging about. Although unlikely, failure to comply could result in the blogger being fined up to $11,000. So how can you violate this new statute? Really, it’s not that hard. Since this is a...

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